Our client aimed to attract larger clients but was constrained by a limited LinkedIn ad click budget. Their existing campaign had shown positive results featuring a low CPC and high CTRs.
Overview
Opportunity
We sought to explore innovative ways to acquire more leads from larger organizations.
What we did
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Recommended separate budget
We recommended allocating a secondary budget specifically to experiment with targeted campaigns for larger companies. However, the client opted to adjust their budget, overlooking our advice.
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REACH OUT TO SALESResults
Within 60 days of this change, the campaign experienced a dramatic 77% reduction in overall clicks, coupled with a staggering 400% increase in CPC, while new client sign-ups plummeted by 40%.
Key Learning: It is imperative to test new market segments before reallocating core budgets.