Our client is a well-known national technology firm based in Canada. They recently developed a new mobile app and wanted to promote this on Facebook, Instagram, LinkedIn and other social media sites. Their main focus was to target Android device users, particularly on Linkedin. Throughout the campaign, they wanted to increase app downloads and achieve high click-through rates (CTR).
Overview
Challenges
Our client realized the need for a targeted approach to achieve the best outcomes. They had a valuable Android app to offer but needed to reach the right audience on LinkedIn. They wanted to leverage LinkedIn’s network to connect with prospective Android users who would not only be interested in their app but also have the capability to download it.
What we did
-
Social selling strategy with ads
We created a LinkedIn social selling strategy with a specific focus on targeted outreach. We leveraged LinkedIn’s advanced targeting options to reach users who would be interested in technology and mobile apps.
-
Ads on Facebook, Instagram and LinkedIn
Our goal was to connect with individuals who were not only relevant but also potential Android users.
-
Targeting by device
Ads were only delivered to users with mobile devices and content targeted to Apple and Android users specifically.
-
Optimization of content
Side by side, we worked closely with our client to optimize their content. This involved creating posts, articles and graphics that highlighted the main functions and key features of the app.
-
Conversion optimized landing page
In addition to the social selling efforts, we also designed a dedicated landing page for interested audiences looking to learn more about the app. The following landing page was made with mobile users in mind.
Want these types of results?
REACH OUT TO SALESResults
Our efforts resulted in a 17.3% click-through rate (CTR), which proves that our content resonated well with the LinkedIn audience. The fact that 18% of users who clicked on our LinkedIn posts also downloaded the mobile app was even more surprising. This means that our optimized content, landing page efforts and analysis all played a part in influencing users to take action.