This case study will discuss how we assisted our client in promoting a web-based event using LinkedIn PPC advertising. Our client required our help with LinkedIn PPC management to increase registrations and conversions for their event.
Overview
Challenges
Our client wanted to focus on LinkedIn for B2B networking and lead generation. We implemented a social selling strategy based on our client’s objectives to help them find potential leads and establish them as thought leaders in the field.
What we did
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Research and planning
Our work started with researching on Linkedin. Within the client’s niche, we carefully identified and targeted influencers, decision-makers, and prospects. To interact and engage with prospects, we also developed a systematic lead nurturing strategy.
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LinkedIn Ad strategy
We designed and executed strategic LinkedIn Ads to make sure the client’s brand reached the right audience at the right time. These ads were crafted in a manner that they perfectly aligned with the client’s thought leadership content.
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Strategic offers
In order to manage and engage the LinkedIn audience, we also used discount offers, webinar promotions and video marketing materials. These materials were especially targeted to showcase our client’s expertise, services and latest industry insights.
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Mandated cadence
We also took a methodical approach to lead and connection management. Weekly lead messages were sent, and detailed reports were compiled, including first and last names, job titles, company names and the type of email (InMail or connection request).
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Detailed lead reporting
The reports also included information on whether the InMail or connection request was accepted, if meeting requests were sent and the outcome of these interactions. These insights helped us gain deep insights into our lead management efforts.
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REACH OUT TO SALESResults
Through our efforts, our client achieved a 16% increase in the CTR, indicating that the target audience was highly engaged and interested. The campaign’s conversion rate of 12.6% was equally impressive, suggesting that the audience was not only highly likely to take action but also highly interested. Overall, our efforts increased event registrations and conversions, as evident by the results.