Embedded Revenue Operator

Close to 30 years inside B2B marketing teams.

Industries where the buying cycle is long, the stakes are regulated, and nobody has time for a deck that doesn’t translate into revenue.

Energy. Health tech. Cybersecurity.

The model

I work as an Embedded Revenue Operator. I run marketing and revenue infrastructure inside a small portfolio of two or three B2B companies at a time, on engagements long enough to leave the function actually working when I move on.

The model is closer to staff augmentation than advisory. I show up in your team channels, your pipeline meetings and your CRM, and I do the work alongside whoever you already have.

My background is concentrated in energy, health tech and cybersecurity, with senior marketing leadership roles spanning category creation, brand turnarounds and revenue acceleration.

The pattern I see in mid-market B2B

It’s the one I’ve been fixing for years. Marketing stays busy without being connected to revenue. Sales and marketing run on different definitions of a qualified lead. The CRM holds years of data that nobody trusts enough to forecast against.

The work I take on sits underneath all of that.

Building marketing operating models. Designing demand programs that feed sales. Deploying CRM environments that produce reportable revenue data. Putting in place the messaging and content engine that lets a small team produce output well above its headcount.

Where the work has been

Concentrated in regulated, long-cycle B2B. Senior leadership roles across category creation, brand turnarounds and revenue acceleration.

Energy

Health Tech

Cybersecurity

Telco

IT

Semiconductors

Publishing

Manufacturing

Industrials

What I build inside your business

The infrastructure that sits underneath marketing, sales and revenue. So the work compounds instead of resetting every quarter.

Marketing Operating Models

I build the structure underneath marketing so the function actually scales, instead of being rebuilt every time a leader leaves.

Demand Programs That Feed Sales

I design programs that produce qualified pipeline sales wants to work, with shared definitions both teams stand behind.

CRM and Revenue Reporting

I deploy CRM environments that produce reportable revenue data, so leadership can forecast against numbers they trust.

Messaging and Content Engine

I put in place the messaging and content engine that lets a small team produce output well above its headcount.

In her words

"I'm Kate Mitchell. I've spent close to 30 years in B2B marketing across energy, health tech and cybersecurity, in senior roles that ranged from category creation to brand turnarounds to revenue acceleration."

"I now work as an Embedded Revenue Operator, which means I run marketing and revenue infrastructure inside a small portfolio of B2B companies at a time. The model is closer to staff augmentation than advisory. I show up in your pipeline meetings, your CRM and your team channels, and I do the work."

"If you're a founder or revenue leader who needs senior marketing leadership for a defined window without hiring a full team, let's talk."

If you're a founder, CEO or revenue leader, let's talk.

I take on a small number of engagements at a time and I’m selective about fit.

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